Even if its subtle, it makes the outfit feel like a character from a quest line
[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views
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Sizing: UK 6-16 21
It was all about dressing up but in a fun, casual, careless way, says designer and stylist Catherine Bibeau
Think of it as a step up from casual Fridays but less rigid than traditional corporate attire
